I'm Tired of Wine.

Please don't hate me.

Okay I have tried to sit down and write a newsletter (of any kind) a hundred times and I just couldn’t find the words. I figured I should just completely disconnect myself from the internet and try again in the new year so here we are: the new year.

And literally, as soon as I wrote that last paragraph, I realized what my problem was: I feel disconnected from wine right now.

I have spent the better part of 4 years dedicating a very large part of my life to wine. My life has revolved around wine in one way or another: Whether it was teaching myself about it, sharing it with others, hosting an event, taking a class, creating a product, writing about wine, going to a wine bar, going to a wine fair, pouring at a wine fair, traveling for wine, going to a winery, meeting other people in wine, tasting wine, promoting someone else’s event/wine/bar/business/brand, photographing wine, arguing about wine, selling wine in a very obscure way, picking wine for my wedding, picking wine for YOUR wedding, deep diving into wine histories, getting involved (somehow) in some wine drama (lol), drinking wine with friends or just literally existing as a self proclaimed non-somm & wine girl — my life has been about wine whether I liked it or not.

I recently found myself… not liking it as much.

Don’t get me wrong! Everything I’ve just listed, I’ve done so happily, fascinated by the stories and the people I’ve met along the way. It’s very much a non-traditional avenue in “wine work”. Most people who ***actually*** work in wine as a wine buyer or somm or some other credible thing like that might roll their eyes or scoff or simply not understand what I’m talking about. But this is the Mas Vino Please business of wine. (Plus, an actual 9-5 job on top of all this). And at the end of 2024, I was really not liking it that much.

2024 was intense. I spent most of the year building a brand around wine. To the point of exhaustion (but that’s entrepreneurship, I guess). By October, it was hard for me to even look at wine. I really just could care less about it. I was so burned out and I needed to pause and look within and figure out what the fuck I’m even doing here.

I feel disconnected from wine because I feel disconnected from the industry. I’m very much an outsider in wine and I used to think that was what made me unique to those who followed me. But now I realize, it’s just a boys club, no matter how much or how little you know.

I’m still trying to decide how I want to continue existing in this space, if at all.

I really love the community I’ve built here. All I’ve ever wanted was to share what I learned and what I’m drinking with others in a way that connects with them and makes them feel seen. This is where my heart lies in wine. This will always be the most important part of wine for me.

But I guess deep down, (and I genuinely didn’t realize this next part until very recently): it would also be nice to be recognized by wine for all the (free) work Más Vino Please has provided over the years and accepted into whatever little clubs they form outside of the internet.

Okay, I don’t actually want to be in any snooty boys’ clubs. But what I want is to feel seen and respected (whether that’s by the industry or brands) for my work. And maybe I’m just in my own head and venting a little too much and this cringe, but I just need to get that out there lol. I needed to tell you why I’ve been so absent in wine. I love what I do here but it’s exhausting pretending that you don’t care. Everyone cares.

Anyway, I’m tired. I don’t know how to get un-tired right now. And I really want to break this spell. I miss wine. I genuinely feel sad when I think back on how much I loved it vs what I’m feeling right now. I am very nostalgic.

That’s why I’m coming here to all of you. Mas Vino Please has always been community-based and I would love to know what the community wants from wine (and from me).

I’m gonna use the little poll feature here, if thats helpful. but also I would love to hear from you so feel free to be specific in the comments or via email. Is there something you would like to see from me/mas vino, from wine or from wine content? There are no right or wrong answers. I just need some direction and maybe a little inspiration, if thats okay.

Hopefully this newsletter wasn’t weird or sappy or needy. I’m just an Aries. So I’m either gonna be totally honest or say nothing at all. anyway, thanks for listening, thanks for being here and hopefully there’s Mas Vino in the coming year.